When you’re at a party, who gets your attention? I look for good conversation. I look for people who want to talk with me, are interested in what I’m saying, and who say interesting things.
The same is true in social media – and even more so when you toss sports into the equation. But the louder voices tend to drown out the smaller ones, and it becomes a numbers game. When people stop engaging, the conversation becomes less interesting.
I’ve been absent from this blog for a few months now. Why? So many others began covering this space – the intersection of sports and social media – and I couldn’t keep up. I lacked the vital resources to do so: time (I do social media full time for a Fortune 300 brand) and energy (I have two kids who keep me going from dawn to dusk).
I can’t compete with so many others out there who are now covering this space for a living. I can’t keep up with the Mashables and ESPNs of the world – and I never will.
When people stop listening, the conversation becomes less interesting.
However, I can still share a perspective they don’t offer – one part fan, one part social media/PR/communications professional. I can (and occasionally will) write about the latest and greatest happenings hitting sports and social media. Mostly, I want to focus on the conversation.
That’s the essence of social media + sports for me. It works best when everyone’s involved and engaged. The channel shouldn’t matter, though I’ll keep tabs on Twitter and Facebook, the two loudest parties. But we’re starting to hear music coming from other places – like Tumblr and Pinterest – and my new favorite, Instagram. And conversations worth joining. And people worth meeting.
So FourthAnd140 is back, but our focus turns to the people making this intersection of sports and social media interesting: The characters behind the 140 characters.
We’ve met a few in doing this for nearly two years, but there are many more we want to meet. And we want to share their stories here. If you know someone who lights up your sports + social media feeds – who understands the conversation – tell us. Send us a tweet, post on our Facebook page, or leave a comment. We want to invite them to the party and introduce them to our friends.
Let’s make this conversation even better.
Thanks for being a fan.