#q1SFE15 in Review: There Is No Off-Season for Sports and Social Media

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The second annual Sports Fan Engagement Forum is March 2-3 in Kansas City.

The second annual Sports Fan Engagement Forum was held March 2-3 in Kansas City.

I’ve caught up on my sleep and let my brain process the knowledge dropped at the second annual Sports Fan Engagement Forum, held this week in Kansas City. Like last year, it was a chance to meet in real life people I admire — and have come to know thanks to social media.

#Q1SFE15 was also a chance to immerse myself in the sports fan’s experience, because after all, that’s what this blog is all about. Here’s what I learned — as a media partner, social media professional and fan — from a talented group of sports and social media leaders.

The Sports Fan is Boss

Whether it’s creating an incredible game-day experience or providing engaging social media content year-round, sports teams and leagues have the fan in mind with nearly everything they do. It begins with game day, but involves so much more. From tailgating, to in-stadium WiFi, to off-season social media content — and everything in-between: The sports fan craves what teams and leagues have.

At Nebraska, football game day is one of seven “state holidays,” according to Kelly Mosier, director of digital communications for the Huskers, who recently upgraded the team’s stadium to HD WiFi. This is tables stakes for teams now, even if it’s just satisfying a vocal minority of fans.

“Cell phones are this generation’s portable radio for fans,” Mr. Mosier said. “[Football] is more than us. It’s a community event. Even if it’s happening outside our stadium, we have ability to be part of that conversation.”

Mosier and his team monitor real-time social media feeds using sophisticated queries. The result is a plethora of engagement opportunities, and the ability to showcase the Husker product for fans unable to be in Lincoln on game day. This includes amplifying user-generated content and providing glimpses of fan activity that can produce authentic but also viral moments.

“We’re letting our fans across the country know it’s awesome to be at the game,” adds Mr. Mosier.

Create a Memorable Experience

The Indy Fuel are re-introducing professional hockey to Indianapolis, which presents much different challenges than an established sports brand like Nebraska football. “For us to be successful long term, we need to provide an experience that beings fans back,” says Lee Dicklitch, vice president of operations and fan experience for the Fuel. “We must share an experience that gets people to notice, and that ensures we don’t lose equity with our fans that we’ve worked hard to build up.”

The Fuel used an on-ice introduction video (see below) that puts an exclamation point on the need to amaze fans in-venue — because this might be the team’s only shot at creating a long-term fan of the franchise.

Sports is Always On: Embrace It

Game day is just part of the fan experience equation. Pre-game, post-game, off-season, training camp, free agency, signing day … you name it, fans want it.

TJ Ansley of the NBA's Portland Trail Blazers talks about ways to keep fans engaged in the off-season through social media.

TJ Ansley of the NBA’s Portland Trail Blazers talks about ways to keep fans engaged in the off-season through social media.

“There is no off-season anymore,” says TJ Ansley, director of digital media for NBA’s Portland Trail Blazers. The team — under Ansley’s creative leadership — produces a crazy amount of content after the last buzzer sounds and before the pre-season tips off.

This can include re-purposing content from the previous season, or creating original photos essays, video recaps, highlight stats and team podcasts.

The Trail Blazers even played “hashtag games” as a fun and engaging way to generate conversation and collaborate with other NBA teams. The activity trending each time on Twitter — despite happening during a slow-called slow period.

But really, there is no down time for sports. No quiet period. No vacations. And that means there is no off-season for sports and social media. The demand has only increased from fans looking for ways to connect with their favorite players, teams and leagues — and with other fans.

It also stems from the growing role social media plays in our everyday lives. FOMO — or the fear of missing out what’s happening on social media — is something teams and leagues can capitalize on during slower times, to ensure fans stay connected and engaged through social.

What’s Next? Let the Fan Decide

Some believe social media will become a “profit center” and generate more revenue than any other channel. These opinions — and the activities behind them — were also part of #q1SFE15 discussions. However, I’m not sold on those speculations, and I’m not going into detail about them here. The ability to predict sports and social media trends is an act of folly. The fan will decide. [Click to tweet.]

What’s certain is social media — in whatever shape or form it becomes — has a place in sports and in the sports fan’s life. It’s up to the smart folks who attended #q1SFE15 — and their colleagues across the industry — to deliver what the fan wants.

Thanks for being a fan.

A post script: My thanks to Q1 Sports for including Fourth And 140 as a media partner for the 2015 Sports Fan Engagement Forum. One of my favorite things to do is meet people — in real life — that I’ve come to know through social media. And this event provided another one of those opportunities. 

A group of #q1SFE15 participants shared a meal together after the first day of the forum.

A group of #q1SFE15 participants shared a meal together after the first day of the forum. (Photo via @LisaMBregman)

 

#q1SFE15 Day 1: Fan Engagement Drives Sports Strategy

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The sports fan was at the center of nearly every discussion at day one of the second annual Sports Fan Engagement Forum.

And why not?

Just like traditional business models put the customer at the center of everything they do, sports teams and leagues acknowledged that fans drive key decision-making and strategy in digital, social media, event activations, and more.

How do teams and leagues understand the fan? Data. Use information about fans — wherever it’s available — to drive decisions. That can be social media data — the richest coming from the platforms or third-party providers. It can come from traditional fan data — focus groups, customer relationship management tools, website personas — anywhere the fan interacts with the team or league is ripe for the picking.

The Seattle Seahawks use data to analyze average social media engagements per post and benchmark against averages from other sports teams. The goal? Post better content that fans like.

“It isn’t rocket science,” says Kenton Olson, director of digital media and emerging media for the Seahawks. “We can stop and reassess what we’re doing and make adjustments to what we’re posting.”

Social media plays a role in how sports can better understand what fans expect from in-game experiences, or how they consume content (mobile vs. desktop), to which sponsors and community partners fans want their teams to work with each season.

“Encourage the ability of sponsors to join your team in making the fan the hero,” says Darcy Raymond, vice president of marketing and entertainment for the Tampa Bay Rays. Mr. Raymond pointed to the #RaysUp program which provides fan-centric content that also delivers authentic partnerships and highlights community support.

Giving fans what they want is a key driver for social media content, and was a theme running through most of the day at #q1SFE15. The Portland Trail Blazers strive to create “snackable” pieces of content more easily consumed from mobile devices — something that plays well on social media, keeps fan attention, and provides valuable information and multiple engagement points for fans.

“We want to create awesome moments for our fans,” says Russell Houghtaling, director of digital media for the University of Oklahoma. With social content, Mr. Houghtaling says it’s important to “play the long game. Be consistent in who you are through your stories.” The payoff is a more consistent message — and experience — for the fan.

https://twitter.com/Q1Sports/status/572439535990128640

Even subtle things like gauging the mood of fans can be accomplished through social media. The Portland Timbers monitor the pulse of fans through the #RCTID hashtag — a fan-driven conversation about all things Timbers. The tone of tweets plays a role in the frequency and types of content the team will post.

The New Orleans Saints understand their fans and adjust the team’s Snapchat content calendar. “When we’re winning, our fans can’t get enough,” says Alex Restrepo, web/social media manager for the Saints. “When we’re losing, we take breaks.” It sounds simple enough, but in a must-post-every-day-no-matter-what world, being silent has its advantages.

It’s about knowing your fans. Let them set the pace for your social, digital and in-game strategy. These were just a few of the themes from day one of the Sports Fan Engagement Forum. Learn more by following the #q1SFE15 hashtag or by connecting with forum speakers and attendees.

And keep making it about them, not you.

Thanks for being a fan.

The Sports and Social Media Strategy of Putting the Fan First

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The second annual Sports Fan Engagement Forum is March 2-3 in Kansas City.

Here’s a primer for #q1SFE15: The second annual Sports Fan Engagement Forum is March 2-3 in Kansas City.

Whenever I get the chance talk with others about social media, I strongly suggest — sometimes I even preach — that social media professionals should put the fan, customer, reader — first. It’s about them, not you.

The them is what drives social media. It’s a big conversation, and we’re all just lucky enough to be part of it. So, we should respect the dialogue. Listen more than we talk. Engage more than we broadcast. Provide value.

As a social media professional, this approach leads to greater returns — in authenticity, community and social engagement.

Sports teams and leagues don’t necessarily have a social media engagement problem. Their challenges aren’t the same challenges a retailer, financial services brand or small business owner has in social media. Quite the opposite. Sports drives a chunk of social conversation and draws people to social media as much as anything.

What keeps GMs, athletic directors and league commissioners up at night (among other things) is translating that massive social buzz into offline fan actions. (That’s also a struggle for retailers, financial service brands and small business owners, by the way.) Chief among those actions is ticket sales and how to deliver an amazing game-day environment. Along the way, it’s nice to make your sponsors happy. Being creative, leading the way and generating earned media also helps.

These challenges — and there are challenges at every level for every team or league — will drive conversation and curriculum at the second annual Sports Fan Engagement Forum. Leaders in the sports and social media space will meet for the second straight year to get ideas from their peers.

“I think it’s important to get different perspectives and ideas from around our industry,” says Ben Hunt, director of digital media for the Denver Broncos. “With some of the individuals taking part in the forum and those who are in attendance, it will be a great opportunity to share and network.”

The #q1SFE15 sessions highlight the search for this balance through various digital marketing strategies and techniques, best practices for leveraging sponsorship and branding partnerships. Speakers will also share ideas for building life-long relationships with a diverse and growing fan base.

“While we’ve always known that we had to engage fans in-venue, decision-makers are now starting to see the value of engaging in the digital and social space,” says Mark Hodgkin, assistant commissioner, digital media, for the American Athletic Conference, and #q1SFE15 speaker. “With this comes great opportunity but also challenges. Social managers must balance engaging in meaningful but perhaps ‘soft’ ways with new pressures to monetize those engagements.”

Social, mobile, digital, video, content strategy … none of this is new territory for the #SMsports crowd. But having a timely discussion about trends, what’s working and what’s not, and what some will be pursuing in 2015 — that’s valuable and interesting — to sports and social media pros, but also to sports fans. (Remember, it’s about them.)

“The biggest thing I’ve seen in fan engagement in the last two years or so is the massive growth in mobile consumption of content by fans,” says Brian Costello, director, digital media and editor-in-chief for the Portland Timbers. “Digital, video, written, social…it all comes down to how a fan is able to consume that content on mobile – especially on match days.”

Learn more about what’s being covered at the Sports Fan Engagement Forum here. And be sure to follow the conversation on Twitter. As an official media partner of this event, Fourth and 140 will provide our perspective, too.

“At the end of the day, lots of fans just want something that cheers for their team or highlights a great play or accomplishment – something they can share on their wall or timeline,” says Hodgkin. “We try to be our teams’ biggest cheerleaders and give followers content they can virtually high-five.”

So stay tuned. Listen more. Make it about them, not you.

And thanks for being a fan.

Join Fourth and 140 at #q1SFE15

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The second annual Sports Fan Engagement Forum is March 2-3 in Kansas City.

The second annual Sports Fan Engagement Forum is March 2-3 in Kansas City.

It’s back!

Leaders from sports organizations, major brands and facilities will discuss the growing opportunities digital and social media provide for connecting teams, leagues and players with fans.

The second annual Sports Fan Engagement Forum is a who’s who of sports and social media, and Fourth and 140 is on board once again as a media partner for this event, scheduled for March 2-3 in Kansas City.

Learn more about the Q1 Digital Sports Fan Engagement conference at the Q1 Sports Fan Engagement Forum website. Follow @Q1Sports on Twitter and join the conversation with #q1SFE15, too.

Look for some insight on Fourth and 140 ahead of the event, as well as reporting from both days of the forum.  To register – or learn more about who’s going to be there – visit the Sports Fan Engagement Forum website.

Thanks for being a fan.

About FourthAnd140.com:
FourthAnd140.com gives readers a strategic view of how players, teams and leagues – professional and amateur – use social media to connect with today’s sports fans. Editor and publisher Tom Buchheim was one of the first bloggers covering the curious intersection of sports and social media, using his experience as a social media leader for a Fortune 300 brand (and a sports fan) to examine the trends – and characters behind them – in this rapidly-changing space.

About Q1 Productions:
Q1 Productions designs and develops webinars, training courses, conference programs and forums aimed at specifically targeted audiences, including the life science and sports industries. Through a highly structured production process focused on research calls with end-users and key stakeholders in the industry, our team is able to understand the immediate business concerns of today’s leading executives. Whether focusing on new or pending legislative and health policy issues for the life science industry or upcoming marketing trends in the digital and mobile space for sports organizations, our programs provide solutions to the urgent educational and information needs of our attendees.

CONTACT:
Erica Abdnour
Q1 Productions
312-822-8100
sports@q1productions.com

#DSFE14 Day 2: Innovation, technology and data

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Day 2 of the Digital Sports Fan Engagement Conference focused on innovation, technology and data -- especially how it affects content and fan interactions.

Day 2 of the Digital Sports Fan Engagement Conference focused on innovation, technology and data — especially how it affects content and fan interactions.

As the Q1 Digital Sports Fan Engagement Conference rolled into its second day, the fan remained at the center of the conversation. But sports teams and leagues must understand fans better, and offer them reasons to connect in social media, online and at sports venues.

It was another amazing day filled with loads of valuable information. Here are some of the highlights.

Enter the Quack Cave
A leader in social media led off Day 2, as Oregon’s Craig Pintens shared the Ducks’ approach to social media. It’s simple. Be a national brand and activate a social media strategy focusing on heavy engagement, fan-centric and unique content (especially around the Duck’s buzz-worthy Nike uniforms), and creating and amplifying brand advocates.

“Influence is more important than growth,” says Pintens, who launched the first-ever social media command center among NCAA brands. The Quack Cave employs a mix of free and paid technology, including Postano’s social curation platform, to connect with fan advocates in social media, generating added interaction in the Duck’s already vibrant communities.

Rather than hire dozens of full-time social media pros to staff 30-40 accounts, Pintens enlists an army of student volunteers, eager to earn valuable experience and evangelize the Ducks’ brand. Quack Cave captures all things Oregon — across sports — and empowers students to join those conversations and share them. The Quack Cave site provides a one-stop shop for fans.

The Quack Cave even joined the #DSFE14 conversation.

“We want to be your second-favorite team,” says Pintens. “The Quack Cave is about finding Oregon in places you wouldn’t expect to see it.” Which is smart, considering 81 percent of Duck merchandise sales come from outside the state of Oregon.

Second-screen best practices
Teams and leagues see opportunity — and challenges — when it comes to the second screen, especially given 88 percent of fans use one when watching sports. From in-stadium connectivity (an issue WWE faces as it travels from arena to arena) to in-game content, each organization faces similar opportunities when trying to reach fans during the action.   

But, admitting their events are truly scripted, WWE seeks fan input via social media to give them control of the story line and keep them engaged via a second screen.

The University of Oklahoma seeks an idealized fan experience, bringing emotion and value to the second screen. How? Provide what fans can’t get anywhere else: access, analysis and immediacy. And make sure to provide platform-appropriate content, understanding the differences, for example, between Facebook and Twitter communities.

“We customize the content to our fans,” says Russell Houghtaling, Oklahoma’s director of digital media, noting the team invested in Bluetooth-enabled cameras to capture and share in-the-moment photos. “Emotion is why people love sports. We want to transfer that feeling to people on their couches.”

#ClubOrange rewards fans
Oklahoma sold out 92 straight home football games, so it’s important for the team to connect with fans who may never be able to attend a game at Memorial Stadium. 
The Phoenix Suns created #ClubOrange to provide fans with things they won’t find inside the arena.

The Suns’ Gorilla delivered pizza — and a unique experience — to Club Orange members.

“Money can’t buy experiences,” says Jeramie McPeek, the Suns’ vice president for digital. Club Orange rewards a variety of fan social media activities, including retweets, check-ins and hashtag usage. Fans earn prizes they can’t get anywhere else, including autographed gear, photos, and exclusive experiences — like a pizza party with the Phoenix Suns Gorilla.

The team collects fan data through the program and uses it to stay in touch with current and former season ticket holders via social media. The goal is to retain and even grow season those numbers.

Packers everywhere
By contrast, 110,000 Green Bay Packers fans are on the team’s waiting list for coveted season tickets to Lambeau Field, and only eight to 10 percent of its fans will ever get to a game. So the team built Packerseverywhere.com to create a “virtual Lambeau Field” filled with photos, tailgating recipes and a where-to-watch guide for more than 1,000 Packer-backer bars.  

More than 200,000 fans signed up for the new fan program, and — incredibly — half were not in the team’s existing database. Now the Packers use this portal to bring more fans into their sales funnel while connecting them to other fans through engaging, social media-friendly content.

“Fans become entertainment for other fans,” says Joan Malcheski, Packers media group and brand engagement director. Rightfully so, given Packerseverywhere.com boasts more than 40,000 pieces of fan content from 64 countries. Talk about a global brand!

Sponsors are a crucial part of the fan equation — in digital and social especially. But #DSFE14 panelists urged athletes, teams and leagues to remain diligent in these spaces, keeping content authentic and relevant. 

“Find natural fits for your sponsors,” says Jaime Carlin, marketing director for the Texas Motor Speedway. “Weave it into your story. Social media has a tremendous value. We can’t give it away.”

NASCAR uses sponsor-driven campaigns to continue conversations after race-day buzz dies down. But as Tim Clark, NASCAR’s director of optimization and programming, points out, it has to be genuine.

“Fans are smarter than we think,” Clark says. “They’ll see through sponsored content. If you’re creating something for a contrived reason, you’re probably going to fall flat.” Instead, teams and leagues should look for opportunities to partner with big brands to split costs and work together on sponsorships, campaigns and content that’s authentic to both brands.

There’s plenty more from both days of the Digital Sports Fan Engagement Conference, and I encourage you to check out the Q1 Sports event blog, review the conversation from the #DSFE14 hashtag, and read my recap from day 1.

As a media partner for this event, I’m humbled to have been invited and appreciate meeting and hearing from so many brilliant minds in sports and social media — and the powerful sports brands they represent.

As always, thanks for being a fan.

#DSFE14 Day 1: Putting fans first

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#DSFE14 conference

Day 1 of the Digital Sports Fan Engagement Conference included a wide variety of speakers and topics. But the overwhelming theme was obvious: Put fans first.

A common theme from Day 1 of the Q1 Digital Sports Fan Engagement Conference was loud and clear: Sports fans drive the conversation — and the content — in social media.

The conference’s first panel featured big-name sports brands like the Oregon Ducks, San Diego Padres and Milwaukee Bucks and focused on digital and social media platform selection and strategy. But the overwhelming message of this — and most of the #DSFE14 discussion — centered on the sports fan.

Rightfully so. Fans are the bread and butter for teams, leagues and athletes. And, connecting with them in meaningful ways breeds success — not only social media scores, but bottom-line wins.

Sports fosters an unbelievable amount of user-generated content in social media, and time and again, today’s sports and social media leaders reflected on the importance of harnessing that valuable content. Not only does it provide teams, leagues and athletes with a rich funnel of engaging and authentic posts, it creates opportunities to reward fans by providing them things they seek out in social media — exclusive content, access and the occasional virtual badge of honor.

“Fans are narcissistic,” Chris Yandle, assistant athletic director/communications for the University of Miami Hurricanes says. Yandle — and others in similar roles — reiterated how fans absolutely love getting their social media posts amplified or acknowledged by their favorite teams or athletes. It’s something they can brag about to friends and is an easy way to recognize influencers — and generate additional engagement in social media — by sharing their posts, or even just liking/favoriting and responding.

The Seattle Seahawks take this approach to amazing levels, after developing an intricate social media response strategy. “We want to give fans their rock-star moment,” says Kenton Olson, director of digital for the Seahawks and Sounders. “A reply from a brand on Twitter is better than getting an autograph,” he says, noting the Seahawks empowered others in their organization to assist in the massive undertaking of replying to fans in social media.

Keep in mind, the Seahawks saw 400,000 Twitter mentions during its Sept. 15, 2013, game vs. the San Francisco 49ers. To manage that on an ongoing basis, Olson built a three-tier system to filter fan responses — all based on key business goals (including influence and previous interactions), then activated his team.

The Seahawks deserve credit for winning NFL social media supremacy — besting its Super Bowl opponent in a similar manner to the actual game. During the lead-up to Super Bowl 48, the Seahawks racked up 3,177 @ replies — sent directly to fans on Twitter — compared to just eight sent by the Broncos. It generated 167,500 engagements and nearly 213 million impressions.

The Padres, under leadership from NFL social media veteran Wayne Partello, also put fans first. Partello created a new mission statement crafted with the fan in mind and addressing the crowded nature of sports news. “We’re now in the media business,” Partello says. “We have to tell our story. If you’re not telling your story, others will do it for you.”

Another theme emerged from Day 1 of #DSFE14: Data is king, and it revolves around the fan. Turner Sports looks at social media from a data perspective. And, thanks to technology, Turner can learn a lot about its fans — including what content they want to see in social media.

Turner Sports even created a social media command center to analyze data and use it in real-time decisions related to social media content and fan interactions. It activated a mobile version of this command center during NBA All-Star Game weekend, generating more than 245,000 fan engagements, and uncovering an interesting problem.

“We could not give them enough content,” says Jeff Mirman, vice president of marketing for Turner Sports. “They wanted more. They more they got, the more they engaged.”

Athletes should take a similar approach to teams and leagues — put fans first and use social media as an engagement tool (not a megaphone or sponsor mouthpiece). Case in point: Jimmie Johnson Racing, which finds extreme value in fan engagement in social media through some innovative and fan-friendly content campaigns.

Johnson strives to provide fan value through his various social media platforms. It can be anything from turning a negative hashtag conversation into a brilliantly funny content opportunity (check out #blamejj, which generated 70 percent engagement on Instagram), to weekly giveaways that build fan momentum over time (see #jjswag on Twitter).

Johnson understands fans should be first in social media, according to Lauren Murray, who manages his social and digital strategies. He wants them to be the first to know news about him — and he uses social media as a tool to deliver that news in authentic ways.

#DSFE14 featured some incredible talents in the sports and social media world, and this is just a sampling of the conference’s first day. Continue to monitor the Twitter conversation and connect with these leaders as they implement what they’ve learned here. (For more about Day 2, see our previous post.)

Thanks for being a fan.

#DSFE14: What to watch (and where)

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What to watch (and where) for the Digital Sports Fan Engagement Conference

The Digital Sports Fan Engagement Conference on March 3-4 in Dallas brings together thought leaders from across sports and social media.

The Q1 Digital Sports Fan Engagement conference is fast approaching, and it’s shaping up to be a jam-packed couple of days in Dallas. Whether you’re joining Fourth and 140 and other sports and social media thought leaders in person, or want to follow along online, you have several options. 

As media partner for this event, Fourth and 140 is one of several official sources for #DSFE14 info (the hashtag of the event — more on that in a moment). So be sure to bookmark our site or sign up for our newsletter.

Here are a few tidbits to help enhance the event:

Follow the speakers
The list of #DSFE14 speakers is truly a who’s-who of #smsports. Get to know them. Connect with them and their organizations ahead of the conference. (You can also subscribe to my #DSFE14 speakers list on Twitter.)

What I appreciate about this event is the broad representation of not just different industries (NASCAR, NFL, MLB, college football, etc.) but the varied strategies behind them. Engaging with fans is critical for organizations as well as athletes, and there’s much to learn from this group in both small and large-group settings.

“I speak at several conferences each year, and I always enjoy sharing the Phoenix Suns story,” says Jeramie McPeek, vice president of digital for the Phoenix Suns. “But my favorite part of this type of event is the opportunity to meet other people in similar roles and hear how they are utilizing digital. I’ve learned so much from my counterparts throughout sports, but also from non-sports brands, too.”

Review the agenda
#DSFE14 includes two days and multiple options for attendees. Check out the agenda. Differentiating between a fleeting fad and an innovative and lasting trend is tougher, and will only get tougher as fans adopt new technology and new platforms faster than teams and leagues. The agenda is packed with potential to help build a winning strategy.

“Our brand needs to be where our fans are,” says Russell Houghtaling, digital media director for the University of Oklahoma. “Fans live in a digital world, so we must engage them in that environment.”

Digital Sports Fan Engagement Conference

The Digital Sports Fan Engagement Conference is March 3-4, 2014, in Dallas.

Join the conversation
Get a preview of what’s to come — then follow the conversation on Twitter with the official hashtag — #DSFE14. Q1 Sports has also created a social hub and will be live blogging during the event.

“Feedback from the program content has been fantastic, with such excitement surrounding an event focused just on digital engagement,” says Nathalie Davis, production manager at Q1, “Throughout the research and development of the program, we’ve had such a tremendous response – there’s really a need in the market for teams to come together to discuss this specific and rapidly-evolving area of marketing and engagement.”

Of course, Fourth and 140 will be live-tweeting the event and provide a post-conference wrap-up. Check out the other #DSFE14 media partners and follow their blogs and Twitter feeds for updates throughout the two-day event. (You can also subscribe to my #DSFE14 media partners Twitter list.

Thank the sponsors
These partners provide different and valuable services to sports teams, leagues and athletes — and other brands associated with them. They also make #DSFE14 possible. Give them a follow, check out their services, or just say thanks for supporting this event.

About FourthAnd140.com:
FourthAnd140.com gives readers a strategic view of how players, teams and leagues – professional and amateur – use social media to connect with today’s sports fans. Editor and publisher Tom Buchheim was one of the first bloggers covering the curious intersection of sports and social media, using his experience as a social media leader for a Fortune 300 brand (and a sports fan) to examine the trends – and characters behind them – in this rapidly-changing space.

About Q1 Productions:
Q1 Productions designs and develops webinars, training courses, conference programs and forums aimed at specifically targeted audiences, including the life science and sports industries. Through a highly structured production process focused on research calls with end-users and key stakeholders in the industry, our team is able to understand the immediate business concerns of today’s leading executives. Whether focusing on new or pending legislative and health policy issues for the life science industry or upcoming marketing trends in the digital and mobile space for sports organizations, our programs provide solutions to the urgent educational and information needs of our attendees.