Facebook Loves ‘Live’, and So Should Sports

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Live is a new form of Facebook content that should draw the attention of sports teams, leagues and athletes.

Safe to say I was an early skeptic of the Facebook Live feature. Truth be told, I’m generally bearish on anything related to Facebook. I’m a Twitter guy, after all.

Then my friend and former TV news colleague, Craig Rickert, started using Facebook Live. Craig is the main news anchor at KAIT-TV in Jonesboro, Arkansas. He has an active Facebook page, so Facebook Live was an option — and a darn good one.

Craig began streaming updates before the news — just ahead of a broadcast or earlier in the day — letting viewers know what he and others in the newsroom were working on. A bit ho-hum, but it was live and on Facebook. Then, Craig started broadcasting on Facebook Live during the 10 p.m. news — like through commercial breaks or when weather or sports was on the air.

Seriously awesome access.

Craig’s behind-the-scenes looks at the studio and newsroom are fun and engaging. He’s good on the air, and just as good with an iPhone, selfie stick and a live feed direct to Facebook. And he has a captive audience of more than 8,000.

That’s when I started to get a little more bullish on Facebook Live. I also thought it was something the sports world should embrace. Turns out, some already are. But there’s more who are missing out.

So, here are three key reasons others in the industry should be bullish on Facebook Live, too.

fblive1. Media companies like Live. Huffington Post, Fusion and TMZ are jumping on board, citing immediacy and ability to interact with correspondents as obvious upsides to live video on Facebook. But just like my friend, Craig, has shown, Live is also simple to use and offers unlimited potential for media outlets and reporters. And sports teams should be thinking — and acting — more like their own media outlets. There’s better control of the message, the delivery and the reaction. Plus, Live allows teams, leagues and athletes to give something to fans — until recently — they could only get from the media.

2. Facebook’s algorithm likes Live. Not long after its release, Facebook noted it will begin prioritizing live video, as it tweaks the all-important News Feed algorithm. That’s big news and added incentive for any page owner to use this feature. I like the approach the Detroit Tigers (see example below) and San Francisco Giants are taking this spring — incorporating Live into their daily content mix. (Bravo to two hard-working, smart dudes — Mac Slavin and Bryan Srabian.) What happens between the games keeps fans engaged, and Live can help fill those gaps nicely.


3. The boss likes the cost of Live.
Seriously, what does it take to create images, highly-produced videos or even GIFs for use in social media? They take time and people — resources — and most organizations lack these precious commodities. Live video streaming essentially takes an iPhone and a person running it. Voila — instant content. Whether it’s Facebook Live or Periscope — plan for the growth of live streaming video — serious growth — in the next year. You’ll not only create compelling content, you’ll do it on the cheap while likely outperforming posts that took a lot more time and effort to pull together.

As with anything Facebook-related, I worry marketers will abuse Live or lack any strategic approach when using it. So be smart about how you use Live. Don’t be afraid to try new things, but don’t just use it to crack Facebook’s algorithm. Fortunately, fans are interested in even the most mundane things — like locker room tours, batting practice or player Q&As. But don’t be surprised if marketers of non-sports brands abuse Live, or at the very least, use it ineffectively.

Live can and should complement any content strategy. And athletes in particular should use it judiciously. Too much of a good thing is not always good thing — especially on Facebook. There’s opportunity to complement what’s happening on other platforms (Snapchat, Twitter/Periscope) and with other content, so get the most out of Live content with some thoughtful planning. The boss will be happy, and so will your followers.

Are you bullish on Facebook Live? I’d love to hear your thoughts.

Thanks for being a fan.

The Uplifting Tweets to Michigan Punter Blake O’Neill You Probably Didn’t See

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What if, on your worst day ever at work, hundreds of people took to social media to ridicule and shout you down? What if some of those posts were hateful, violent and disgusting?

Some say Saturday was University of Michigan punter Blake O’Neill’s worst day ever.

The fifth-year senior, rugby-style punter from Melbourne, Australia, fumbled a snap during the final seconds of the game against rival Michigan State.

The play astounded the college football world and lit up social media immediately. Astonishment, however, quickly turned much darker. So-called fans and others posted hateful vitriol on Twitter — which national news media quickly reported with sensational headlines. Some tweets included death threats.

This is the awful side of social media — the one you hear about from the media. The one that gets passed around the echo chamber that Twitter can often become when these seemingly unbelievable and equally emotionally-charged plays occur in sports. It’s the same one that makes people shake their collective heads and discourage student-athletes from using the platforms.

But an interesting thing happened in the hours since Mr. O’Neill’s fateful fumble. Twitter — it turns out — has a softer side. It’s one you won’t likely read about on your favorite sports news site.

Blake O’Neill is human, and — yes — he had a pretty awful day. But it’s just a game, and today is a new day. And some people — many more than you probably realize — are letting Blake O’Neill know that.

Twitter sentiment around Blake O'Neill's tweets was actually 75 percent (or more) positive.

Twitter sentiment around Blake O’Neill’s tweets was actually 75 percent (or more) positive. (Via Sentiment140)

In fact, sentiment around Mr. O’Neill’s Twitter mentions was trending 75 percent positive, as more and more tweets of encouragement began pouring in.

It’s quite remarkable when you begin to actually read some of the heartfelt and uplifting tweets — coming from Michigan fans, but also others who have no reason to tweet a student-athlete, other than to give him some encouragement following a pretty horrible day. So, here are a few more.

https://twitter.com/willydacoach/status/655748649889210368

It’s never OK to post death threats or other hateful messages — especially directed toward student-athletes. If you see these tweets, report the user to Twitter and encourage your followers to do the same.

But my point is — don’t throw the baby out with the bath water when it comes to sports and social media. Seek the good and you’ll be surprised how many others like you are out there. Social media has a definite dark side. But not all of us are drawn to it.

Thanks for being a fan.

Coaches Who Impose Social Media Bans Miss the Mark

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Coaches and college administrators who impose social media bans are failing their student-athletes.

Social media is a learning lab for anyone willing to dedicate time, attention and passion to it. Name the interest, and you can find and learn from people, content and events shared across today’s platforms.

So why do coaches and administrators — at institutions of higher learning no less — continue to demonize social media and the opportunities they provide?

ESPN recently reported Clemson and Florida State banned all social media for the 2015 college football season. For FSU, this continues an in-season stoppage started in 2011. “We don’t need any distractions. It’s no big deal,” one Clemson player told The Post and Courier about the ban.

In 2015, this confounds me as a sports fan, and as a communications and social media advisor to senior business executives.

Let me be crystal clear: When used appropriately, social media is not a distraction but rather a tool to help achieve your goals. For every reason a coach can dream up to ban social media, I can find multiple counter-arguments that make it worthwhile — even in-season.

Here are three gold standard rebuttals:

1. Teachable Moments

College students are in school to learn. There is no better time or opportunity to teach them about social media — and I mean everything about social media. Missteps happen, but as I’ve written here previously, social media mistakes are not forever. Done right, education can provide players (and coaches) with the ability to effectively use social media — no matter the season.

Create curriculum that highlights these teachable moments — hire someone if necessary! Recognize past mistakes but learn from them and become better. Talk as a team about parameters and safety nets that are already part of your culture of winning. Be there for one another on the field, in the classroom — and online.

“The best strategy is to educate. Help them understand just how big social media is, that the world can see every tweet,” writes Kevin DeShazo, founder of Fieldhouse Media and author of iAthlete: Impacting Student-Athletes of a Digital Generation. “Banning your players from tweeting is taking the lazy way out, and it’s doing your student-athletes a disservice.”

2. Life Skills

From the highest-profile student-athlete (like the one who may someday play professionally) to the Division III bench-warmer, social media provides life skills that translate beyond the playing field and classroom. Social media reinforces basic writing and grammar. It opens doors for creativity and expression in photography, video and design. It provides opportunities to deal with sometimes volatile negative feedback, to learn from adversity or to manage distractions during stressful times. 

These are all things student-athletes encounter in the regular experiences of college life — and eventually life after college. Let social media add to the richness of those experiences.

“A player’s social media account, and, by extension, his smartphone, is the compass through which he navigates the world,” writes Zach Barnett, college football writer for FootballScoop.com. “Might as well teach him how to read it.”

3. Personal Branding

Perhaps social media’s most important asset is personal branding. Instead of teaching student-athletes to fear it, instill in them the skills to put social media to work for them — to set them up for success in life after graduation.

A coherent and upbeat Twitter or Instagram feed provides potential employers, business partners and friends with a better look into your world than anyone else can provide. This isn’t about creating a a facade but rather enhancing how you interact with people face-to-face. It’s an asset that — as sports business writer Kristi Dosh notes — 93 percent of employers check before making a hiring decision.

Student-athletes have 100 percent control of that message! And for those few elite athletes, social media may one day be the place they can make — and break — their own news. This is already happening! (Just ask Tom Brady about it).

Some sports leaders make sure to provide guidelines and education for their athletes — while not banning it. Guys like George O’Leary at the University of Central Florida get it. While he doesn’t use social media personally, O’Leary embraces the learning opportunity it presents his players. “That’s part of life. That’s part of teaching,” he said recently. “I do give out dos-and-don’ts on social media to them. What they should do and what they shouldn’t do. I would never ban that.”

Arkansas athletic director Jeff Long gets it, too, and even took to Twitter to counter the recent news of social media bans.

Demonizing social media does not benefit the student-athlete. Instead, tackling the issues associated with social media reinforces a learning environment and opens doors to new opportunities. Let’s coach our student-athletes to succeed at life, not just sports.

Thanks for being a fan.

Front Office Sports Opens Doors for Aspiring Sports Business Pros

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Front Office Sports is a resource for students and young professionals in which they can access our extensive database of informational interviews, infographics, and tips.

Sports business people give, and give, and give some more. Why else would a guy with few connections and little experience get to talk with talented, smart people in a highly competitive industry?

Four years ago, that guy was me. I took a chance, started a blog and hoped to fill a couple voids. One was an outlet for writing, which I desperately needed. The second helped fill a gap, because few were covering this curious intersection of sports and social media.

It was uncharted territory. Yet there was a community here, with plenty of guides willing to help me find my way … willing to share and give.

Since then, an explosion of social media in sports led to other voices in this space, and it’s been incredible watching so many with similar passions approach topics affecting the fans consuming the content, as well as those creating it. Talented people like Sunny CadwalladerJessica Smith, Neil Horowitz, Bob McKamey, Tariq Ahmad, Kevin DeShazo and many others.

While it’s a seemingly small pond, it can feel like a vast ocean for those trying to make a splash — and a career — in it today. Adam White likely had that feeling a year ago when he founded Front Office Sports, an educational resource for students and young professionals interested in sports careers. More than just a blog or Twitter feed, FOS is a community that connects the industry’s big fish with those hoping to make it big.

“People who work day in and day out to make all of this happen deserve to have their stories told,” Mr. White told Fourth and 140 recently. “When we think of interviews, we think of players and not actually people behind the scenes. That is why our motto is ‘the game behind the game’ because we are telling the stories of the people who are working behind the scenes.”

Mr. White wanted to create a resource to connect professionals and students on a more personal level, a seed planted by his professors at the University of Miami-Florida.

Adam White photo

Adam White is the founder of Front Office Sports.

“Many times I heard, ‘Connections are so important in our line of work because the industry is so small’,” says White, who juggles his FOS duties with a part-time job and full class schedule at Miami. “I figured if I was going to talk to people, why not share their insight with everyone, so those who were too afraid to reach out or didn’t have the means to could still learn everything I was learning. The whole idea was to help myself learn and give others opportunities to work on the blog while educating others at no cost or effort to them.”

Front Office Sports recently celebrated its first year of operation, and using a team of contributors, now cranks out content daily.

“We cover everything from how they got their start, to their favorite memories, to tips for students,” White says. “This content is important because it is relevant, real and not sugar-coated. The people we interview keep things clear and straight-up, which gives those who read it an unadulterated view as to what sports business is all about and if it is actually for them.”

In the past six months, White says Front Office Sports went from averaging 100 visitors a week to more than 100 per day. He credits the growth to quality content from volunteer staff contributors who also use their networks to draw in new readers — and new content.

“It has been remarkable to see the reaction of those in the industry,” White says. “They didn’t have to do it, yet they chose to take anywhere from 30 minutes to sometimes two hours out of their day to speak with us.”

White freely admits he hasn’t made money from the site, but believes the connections he’s building are invaluable. After a year of publishing, people now reach out to FOS, offering to contribute articles or share stories. In the coming year, he hopes to post more video interviews, establish Google Hangout panels, sell FOS merchandise, and start a scholarship — among an ambitious list of goals.

A true student of the industry, White says building Front Office Sports provides incredible learning opportunities, fueled by a sports community willing to share their time and talents. It’s not unlike the journey I’ve taken — albeit as a non-traditional student of the sports business game.

“Without FOS, there is no way I would have been able to talk to over 110 professionals from across the globe,” White says. “These people are such a well-connected group, but a group that is never afraid to reach out and lend a helping hand. They’ve not only helped catapult FOS to where it is now, but have truly impacted many other lives. That is a true testament to their characters and personalities.” 

I couldn’t agree more, Adam.

Thanks to this community for being so gracious … and thank you for being a fan.

Four Twitter Updates and Their Impact on Sports

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Recent updates could play a role in how fans — and their favorite teams and players — use Twitter.

Twitter is on a roll.

This established social media platform that often went long stretches without significant changes, now boasts smart new, user-friendly features. The needed upgrades add interest and value for users — and investors.

The moves began in late 2014 and continue through the second quarter of 2015. For sports teams, leagues and athletes, Twitter’s upgrades are worth noting because of their impact on fan usage and engagement. For Twitter, the changes are absolutely necessary to remain relevant, innovative and growing.

Here are four recent Twitter updates I believe are most notable for the sports industry.

1. Log-Out Screen

Twitter’s double-edged dilemma is that it’s not Facebook — something that has traditionally drawn people to the platform. Yet Twitter has not grown as much as some emerging social networks, including the Facebook-owned Instagram, the fastest-moving social platform in 2014. A quick glance at active user numbers reinforces Twitter’s mass appeal stigma.

In April 2015, Twitter unveiled a new log-out screen experience that could help. Using previously unused space, this browser-only destination showcases the platform’s unique value: real-time information. It entices “lurkers” — the many uncounted on Twitter who simply use the network to read news, follow celebrities, politics, sports and more — to dive deeper and discover more relevant and timely content, people and topics.

Twitter log-out screen

Twitter’s log-out experience provides a place for sports teams and leagues to showcase their social media content in real-time.

It’s no surprise sports is the No. 2 Twitter “Stream” in this new experience, serving up real-time sports content depending on fan interest and current conversation. As more U.S. adults fragment their social media usage, Twitter can attract new, non-power users by offering value and driving additional interest to more popular topics — especially sports. For teams and leagues, the log-out screen is further proof they need to produce timely and relevant content — because it could reach an entirely new audience.

2. Ticket Sales

The most revenue-friendly upgrade is the ability to sell game tickets directly on Twitter’s platform. The Atlanta Hawks recently debuted this feature, reportedly selling out the team’s allotment quickly.

This savvy use of Twitter’s Buy Button opens the door to additional ticket offers — beyond pro sports. Imagine the impact and effectiveness of a well-executed game-day ticket sale campaign on Twitter? The options are limitless. This could also open additional revenue streams for Twitter. More importantly, it gives fans an in-platform, mobile-optimized opportunity to purchase tickets — something every team and league should evaluate.

3. Re-tweet with Comments

My personal favorite, this update combines a trend toward richer, more information-laden tweets with the ability to add context and personalization to the social conversation. (It will hopefully put an end to clunky and poorly-worded manual re-tweets and modified tweets, too.) Historically, tweets with images have generated more engagement than text-only content. The re-tweet with comments essentially turns a quoted tweet into an image link and provides the re-tweeter the ability to add an entire tweet’s worth of copy as context.

Matt Ducheme quoted tweet

A quoted tweet provides 116 characters for the re-tweeter to include, providing a more engaging and share-worthy piece of social content.

For sports teams, leagues and athletes, a re-tweet with comments creates deeper fan engagement opportunities and additional broadcast content sources. Instead of a reply, standard or modified re-tweet, this feature provides a fuller story for your followers that can drive increased sharing and conversation.

4. Revamped Trending Topics 

Twitter Trending Topics

An expanded Trending Topics section provides additional utility for sports teams and their fans.

On certain days, sports is the news. A quick glance at trending topics is proof positive that sports and Twitter go hand in glove. In April 2015, the blue bird revamped this section on desktop and mobile experiences.

Both provide context for users around trending topics, shedding light on popular (and sometimes ambiguous) hashtags, conversations and other events people are talking about. It also spelled the end of Twitter’s Discover section.

Again, this is part added utility for power users and part translation for Twitter novices. The lesson for sports teams and leagues is — trending is still relevant and drives users to consume and engage on Twitter.

Creating original social conversations or joining existing ones on has value, and monitoring these trends is vital.

Honorable Mentions

Twitter made several other platform tweaks recently, though I don’t see them having as much impact on sports. Here’s a brief review of those changes:

Vine HD Video: Twitter complementary service Vine now supports higher-quality video (up to 720p). This provides better video experiences for fans and added emphasis on video quality for sports teams and leagues that create this looped content.

Direct Messages from Anyone: A feature once available to only Verified accounts, this enables a user to send private, direct messages to anyone on Twitter — even if they don’t follow the user. It also creates the ability to reply to a DM, even if the sender doesn’t follow you. This is a feature that should be used — by anyone — with care. And, I can only reiterate what other social media pros have said: Tread lightly with DMs.

Periscope App: Some sports teams and leagues have experimented with Periscope, and like other complementary apps, it can enhance content strategies with the ability to live stream certain events. I’ve written previously about how live video streaming apps like Periscope and Meerkat can impact sports and social media — and agree with some that additional app updates will only drive more usage across sports. Look for live streaming to grow in the year ahead.

All these updates are good news for sports fans and important trends for the sports industry to follow. Twitter wants — and needs — to improve its product to stay viable as the social media landscape evolves (and investor demands increase). Hopefully, future upgrades will continue to serve the needs of everyday sports fans, while balancing the need to grow and differentiate.

Thanks for being a fan.

Three Sports and Social Media Trends I Hope Will Happen in 2015 (But Won’t)

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2015-trendsPlenty of pundits are sharing their thoughts about what to expect in social media in 2015. I don’t pretend to know what will happen — or have any particular unique insight that would trump these predictions.

This isn’t that blog post because I don’t believe that insight exists. Social media is too unpredictable.

I do, however, have opinions about what I hope to see from the world of sports and social media in the coming year. It’s 2015. Social media is past the toddler years – especially in the #SMsports world. It’s time to grow up and expect more from this space where fans, teams, leagues, athletes and the media converge to share ideas, start conversations and gather during the most important sporting events of the year.

Here are three things I hope to see in sports and social media in 2015 — but realize probably won’t.

1. Teams, leagues and athletes will talk less and engage more. 

Why it’s important: Engagement is probably the most overused word in social media. And in the sports world, engagement comes cheap. Post a clever meme, GIF or game photo, and – BAM! – instant “engagement.” But real social media engagement happens one to one, between individuals. True social media connections come when a team or individual takes the time to talk with — not to — its fans.

Why it won’t happen: This kind of engagement — true interaction — is difficult. It takes time and resources. It requires a strategy shift, which I don’t see happening. So, the hunt for likes, shares and comments will continue in 2015 among teams, leagues and athletes. Until the platforms — or the people using them — find a way to measure this return on conversation, social media will continue to be a one-to-many format in sports.

2. Fans will stop using social media as another outlet for hate. 

Why it’s important: The vitriol toward athletes, leagues and teams, and between fans, has to stop. People — yours truly included — will begin to use platforms differently if this doesn’t stop, or at least, dissipate. Some will stop using social media altogether. Yes, use these outlets as a way to reach the characters in sports you couldn’t reach without social media — but do so with some real-world, in-person respect.

Why it won’t happen: Platforms are too anonymous. Period. And that’s not changing enough to matter in 2015. The ability to use social media to spew hate will remain far too easy for those afraid to show their real faces behind the awful comments they post. The shadows of social media will only grow darker in the places that allow it, I’m afraid. And that will chase away value — for fans, teams, athletes — everyone.

3. Social media will stop being the home for highly visible mistakes.

Why it’s important: Brands (personal and organizational) are strengthened or weakened by their social media presence. So badly executed and highly public mistakes in social media diminish brand value — as well as the value of the platforms themselves. A smart, strategic approach to social media — put in the hands of capable, experienced and passionate people — can limit the mistakes we so often see from teams, leagues and athletes. But more importantly, put in capable hands, social media adds value to a brand — and those who seek to connect with it.

Why it won’t happen: Social media is still in its infancy for too many teams, leagues and athletes. Yes, there are plenty of folks who get it — and are doing amazing things in this space. But their work is diminished when those who don’t understand the value and power of social use it poorly — making high-profile gaffes that garner the most attention.

Is this a pretty pessimistic outlook on social media? Maybe. I prefer realistic. I will have plenty of incredible and fan-centric things to write and about share throughout 2015 — I’m sure of that. This is where I’d like to see the industry (is this an industry?) go in the future… to put the fan at the forefront of everything we do. We’re not there today — and I don’t expect us to get there easily in the coming year.

What trends do you see coming? Leave a comment or tweet me your ideas.

And, as always, thanks for being a fan.

Own Your Social Media Mistakes

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The Ray Rice saga reeks from top to bottom, and nothing I write here can help the Baltimore Ravens organization distance itself — and the National Football League — from this debacle. Nothing I write here will help solve the issue of domestic violence. Nothing I write here will calm the outrage of people — sports fans or otherwise — who have witnessed this story unfold and are sickened by actions of the once-respected people involved.

Those are issues best tackled elsewhere, and plenty of smarter folks are doing their best to tackle them. (For starters, check out Mike Sielski’s piece or this from Keith Olbermann or this from Sam Laird.) What I can offer are two simple social media lessons we can learn in the wake of the Ray Rice incident…

Own your social media mistakes. If you are foolish enough to live tweet a news conference with a player accused of beating up his wife — regardless of the circumstances surrounding those actions — you should not delete those tweets (or a subset of them) hours, days or months later.

Apologize. Acknowledge mistakes. Do better the next time.

I’ve deleted plenty of tweets over the five-plus years I’ve been using Twitter (both personally and representing my brand). But it’s usually for a grammatical error, a bad link or something similar — and usually within minutes or hours of tweeting it.

The Ravens’ actions — deleting months-old tweets — is disturbing. It suggests to me something more sinister at play — of covering tracks and tying up loose ends. It’s not behavior appropriate for social media — where transparency trumps public relations. And it only generated more outrage — in the news media and on Twitter.

Never live-tweet a news conference regarding a legal matter! Yes, hindsight is 20-20, but who was running the show and decided back in May this was a good idea?

The Ravens’ punctuated an already over-the-top, victim-blaming display when it live tweeted statements made by Rice, and his then-fiancee. The Ravens have answered the question, “Should we live tweet this?” — should it ever arise in team sports again.

From a social media content strategy perspective, legal matters are of interest to a certain point for fans. But because they’re legal matters, teams and leagues can easily stay above the fray by issuing legally-approved and prepared statements, rather than rapid-fire play-by-play.

Just because we use a platform to share breaking news doesn’t mean we have to break all the news on it. The expectations for in-the-moment social media content are not the same — nor are they appropriate for a team or league to share — surrounding legal matters.

The Ravens should apologize — for its handling of the Ray Rice saga and for a lousy attempt at cleaning up a social media mess four months in the making.

Thanks for being a fan.

On Twitter, Community and the Passing of Tony Gwynn

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Twitter is the gathering place for sports fans to break tweet records and support their favorite teams and players. But it’s also a place for solace — to distinguish men like Tony Gwynn.

“Every man’s life ends the same way. It is only the details of how he lived and how he died that distinguish one man from another.” — Hemingway

Sports fans took a pretty emotional ride today, fueled by sadness, grief, nostalgia … then anticipation, patriotism and sheer joy. Twitter was the engine, and the community its driver.

It’s days like today that make Twitter a unique space for sports fans of all types. It was a day where a Hall of Fame baseball player lost his battle with cancer, and was mourned by millions. It was also a day soccer fans anticipated for years — capped by an incredible moment in U.S. sports history.

Together, we shared these contrasting events in this community built on 140 characters. Each time I encounter days like today, I grow to appreciate many of the people I’m connected to through one way or another on Twitter. Through tragedy and triumph, we all learn a little about each other, one tweet at a time.

And our community grows closer.

We shared stories — about sixth-grade batting slumps.

We struggled — together — to comprehend death, especially of once-vibrant heroes we grew up watching, emulating, imitating.

We reminisced — with stories, photos and articles.

We also watched as a grieving son bravely shared his thoughts on the loss of his dad, just one day removed from Father’s Day.

As my friend, Sunny, eloquently wrote today, “In sports, we (fans and media) sometimes lose sight of the human element. In our passion, we forget that athletes and coaches, who are the ones in the public eye most, are dealing with the same issues we deal with on a daily basis.”

So we turn to Twitter, because it offers solace. It offers that human element to help us comprehend sad events — and celebrate joyous and historic ones. Yes, it is the gathering place for sports fans to break tweet records and support their favorite teams and players. But it’s also a place — as Hemingway noted — to distinguish men like Tony Gwynn.

Thanks for being a fan.