By day, I’m a social media and communications professional for a Fortune 300 brand. I began my career in a small-market television newsroom, learning how to write, edit and produce in a hectic, fast-paced environment — before the dawn of social media. I’ve won awards and made people cry producing videos for a large children’s hospital in the Midwest.

More recently, I’ve led social media strategy for my company and advised our senior leaders on how best to use social as a new communications and engagement vehicle.

As editor and publisher of Fourthand140.com, I try to focus on the fan’s perspective of this curious intersection of sports and social media. But I’ll also share my perspective on the strategic role social media plays for sports teams, leagues and athletes.

My blog posts are also regularly syndicated to Business2Community.com.

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Thanks for being a fan.