One thought on “The Sports and Social Media Strategy of Winning (and Losing)

  1. Great post, Tom! Fans can appreciate emotion exuding from the team, knowing the players and organization care as much as the fans do. Affinity and fan ties can even be reinforced in humble, but admirable defeat.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s