The Q1 Digital Sports Fan Engagement conference is fast approaching, and it’s shaping up to be a jam-packed couple of days in Dallas. Whether you’re joining Fourth and 140 and other sports and social media thought leaders in person, or want to follow along online, you have several options.
As media partner for this event, Fourth and 140 is one of several official sources for #DSFE14 info (the hashtag of the event — more on that in a moment). So be sure to bookmark our site or sign up for our newsletter.
Here are a few tidbits to help enhance the event:
Follow the speakers
The list of #DSFE14 speakers is truly a who’s-who of #smsports. Get to know them. Connect with them and their organizations ahead of the conference. (You can also subscribe to my #DSFE14 speakers list on Twitter.)
What I appreciate about this event is the broad representation of not just different industries (NASCAR, NFL, MLB, college football, etc.) but the varied strategies behind them. Engaging with fans is critical for organizations as well as athletes, and there’s much to learn from this group in both small and large-group settings.
“I speak at several conferences each year, and I always enjoy sharing the Phoenix Suns story,” says Jeramie McPeek, vice president of digital for the Phoenix Suns. “But my favorite part of this type of event is the opportunity to meet other people in similar roles and hear how they are utilizing digital. I’ve learned so much from my counterparts throughout sports, but also from non-sports brands, too.”
Review the agenda
#DSFE14 includes two days and multiple options for attendees. Check out the agenda. Differentiating between a fleeting fad and an innovative and lasting trend is tougher, and will only get tougher as fans adopt new technology and new platforms faster than teams and leagues. The agenda is packed with potential to help build a winning strategy.
“Our brand needs to be where our fans are,” says Russell Houghtaling, digital media director for the University of Oklahoma. “Fans live in a digital world, so we must engage them in that environment.”
Join the conversation
Get a preview of what’s to come — then follow the conversation on Twitter with the official hashtag — #DSFE14. Q1 Sports has also created a social hub and will be live blogging during the event.
“Feedback from the program content has been fantastic, with such excitement surrounding an event focused just on digital engagement,” says Nathalie Davis, production manager at Q1, “Throughout the research and development of the program, we’ve had such a tremendous response – there’s really a need in the market for teams to come together to discuss this specific and rapidly-evolving area of marketing and engagement.”
Of course, Fourth and 140 will be live-tweeting the event and provide a post-conference wrap-up. Check out the other #DSFE14 media partners and follow their blogs and Twitter feeds for updates throughout the two-day event. (You can also subscribe to my #DSFE14 media partners Twitter list.)
Thank the sponsors
These partners provide different and valuable services to sports teams, leagues and athletes — and other brands associated with them. They also make #DSFE14 possible. Give them a follow, check out their services, or just say thanks for supporting this event.
FourthAnd140.com gives readers a strategic view of how players, teams and leagues – professional and amateur – use social media to connect with today’s sports fans. Editor and publisher Tom Buchheim was one of the first bloggers covering the curious intersection of sports and social media, using his experience as a social media leader for a Fortune 300 brand (and a sports fan) to examine the trends – and characters behind them – in this rapidly-changing space.
About Q1 Productions:
Q1 Productions designs and develops webinars, training courses, conference programs and forums aimed at specifically targeted audiences, including the life science and sports industries. Through a highly structured production process focused on research calls with end-users and key stakeholders in the industry, our team is able to understand the immediate business concerns of today’s leading executives. Whether focusing on new or pending legislative and health policy issues for the life science industry or upcoming marketing trends in the digital and mobile space for sports organizations, our programs provide solutions to the urgent educational and information needs of our attendees.