Sometimes all it takes is a little push.
I needed an outlet to write about two topics that factor into almost every aspect of my life: Sports. And social media. So, Fourth And 140 was born in January 2011. Since then, I’ve tried to bring interesting stories to you about the characters who fill this medium, and the trends affecting the ever-changing fan experience in social media.
Stephen Cleary felt that push, too. Fresh off graduation from Northern Ireland’s University of Ulster, Stephen saw potential in the sports industry – specifically this collision of sports and social media. He also needed an internship by summer 2012 to complement his Masters course in Sports Management.
“In a fiercely competitive industry, I needed to stand out from the crowd,” Stephen told me recently. “Building websites is something I will always be glad to have in my skill set, but I decided it wasn’t what I wanted to do for a career.”
Push led to shove when Stephen – already blogging about sports and social media – tweeted a recent post to the web content manager of his beloved Liverpool FC, an English Premier soccer team. He added a second request.
“I took a chance by asking for an internship,” says Stephen, whose post was re-tweeted. “Then I thought, if someone was able to share my desire for an internship, I could get others to do the same.”
The wheels were quickly turning, and Stephen embarked on a social media-based campaign to land that coveted sports management internship. His resume includes a website, a YouTube channel, an active presence on Twitter, and, of course, his very own hash tag – #StevesJob. It’s a creative, innovative campaign that’s garnered attention in the small, but growing, world of sports and social media.
“Steve Jobs had recently passed away. The name must have been on my mind, and the campaign name #StevesJob was born,” says Stephen, who believes social media, design and communication skills are valuable assets for a position in this industry.
“Using Twitter, I aim to get as many people as possible to tweet, ‘I back the #StevesJob campaign’,” Stephen says. “I record a weekly YouTube video, bringing the latest sports/social media news, as well as my views on the topics.” He’s also an active blogger in sports and social media, contributing to a site he shares with three friends.
Stephen definitely has the drive, determination and creativity to make it in digital marketing, but that push keeps him reaching for something higher.
“I would love to work on projects for a professional sports team, giving them a competitive advantage over their rivals, and, most of all, enhancing the sports fan experience,” he says. “With soccer being my favorite sport, I would love to work in the MLS, and my absolute dream would be to work for Liverpool FC.”
Drive and determination will take you a long way. This is still a niche area of social media that has plenty of room for growth – and new faces. I like Stephen’s chances, which is why I decided to feature him here on Fourth And 140. Something tells me I might be hitting him up someday.
“The sports community on social networks has been really welcoming,” he says. “I would recommend all aspiring sports industry professionals to start networking now.”
In the meantime, Stephen continues to feel that push to keep his Twitter campaign going. Maybe you can help with a tweet of confidence? Just remember to post, ‘I back #StevesJob campaign’.
Thanks for being a fan.
Taking the #StevesJob campaign to YouTube
Stephen Cleary’s campaign is on YouTube, too, and has included some sports and social media news, commentary and even a little dancing.