As early as tonight, the 2011 Major League Baseball season will be in the books. And as you read earlier this month on Fourth and 140, it was an extraordinary year for social media growth. But that doesn’t mean athletes, teams and fans have to stop connecting with each other in the offseason.
Klout recently published its list of most influential baseball players, and it’s a good reminder that the beginning of a long offseason – no matter the sport – does not have to be the end of social media activity, especially on a high-volume channel like Twitter.
So, I have five suggestions to keep Major League Baseball players tweeting – and their fans happy – during the long winter months ahead.
1. Stay active on Twitter
Engage with your followers. Ask and answer questions. Talk baseball in the winter. Even though the season is over, you can still build your personal brand and help your team when Spring Training rolls around. Fans who are with you in January will be with you in April. And August. And October.
2. Adopt a social cause
Most athletes support a non-profit or charity. The offseason is ideal for increased involvement, and Twitter can be a powerful promotional channel. Why? Your fans will support your efforts, which means they’ll tweet about your charity. And donate to it. And suggest their friends and family do the same. Get behind a cause, and bring your fans along via Twitter.
3. Share your workout
Keeping in shape during the offseason is a challenge for every athlete, so why not use Twitter as a motivator to up your game? Get your fans involved, too. You can inspire them to get fit, and they can motivate you to improve for next season.
4. Give stuff away
Got some game-worn gear? Reward your most active – or interesting – or funny – follower with free baseballs, caps or jerseys. Better yet, tie in your giveaway with a charitable activity by asking followers to re-tweet information supporting your cause. It’s a way to show them you’re human, fun and approachable. And you can unload some of that extra stuff just sitting around the clubhouse.
5. Avoid the mundane
This may be the most important suggestion on the list. (Let’s call it a requirement.) If you don’t have anything worthwhile to say, don’t say it. Too many times athletes discover trouble when boredom is expressed in different ways on Twitter. They end up challenging the athleticism of NASCAR drivers, making bizarre statements based on current events, or pissing people off with their politics. (See the previous four suggestions if you want to continue to tweet but aren’t sure what to talk about.)
So sports fans, what else do you want your favorite Major League Baseball athletes to talk about on Twitter during the offseason? Share your suggestions in the comment section below.
Thanks for being a fan.