Steelers Win Game AND Fan Appreciation With Social Media-Inspired Photo


Hosting the AFC championship game has become old hat for the Pittsburgh Steelers. They’ve done it 15 times now – more than any other NFL franchise.

So how could the Steelers front office make the matchup with the New York Jets any more awesome? How about snapping a technology-inspried, 360-degree, high-definition photo of the entire stadium?

Hats off to the Steelers (and McDonald’s, I guess) for making it happen with the GigaPixel FanCam. It’s a great way to engage fans – not only during the game – but on social networks like Facebook and Twitter (as well as e-mail).

The image itself took between 5-7 minutes to shoot. Fans can “navigate the panoramic image and look around, as if they were standing in the middle of Heinz Field for a frozen moment of time just before the opening kickoff of the 2010 AFC Championship Game,” according to But the best part is finding yourself in the picture and tagging yourself – similar to how photos are tagged on Facebook. However, with this image, the resolution is a little higher – as in 5 billion pixels high. At publication, several hundred tags had been added to the image.

Nice work, Steelers. Winning games is tough, but innovating with 70,000 people – all at the same time – is even tougher.

Thanks for being a fan.


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