5 thoughts on “#SMsports (un)predictions for 2014: It’s about them, not you

  1. I like the NASCAR approach–it’s about the fan experience. I always thought that if that was your goal, everything would fall into place. Thanks for the collection of ideas here Tom, and good luck in 2014!

  2. Agree 100% Chris. It’s getting harder to give blanket “do this” social media advice. Each situation is unique, but you can have similar strategies (fan/customer first) and tailor tactics to support that effort. I’m looking forward to hearing from this all-star lineup of #smsports minds.

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